About Us

Sure Bags

Sure Bags Australia Pty Ltd was established in Melbourne Australia 2014, we are direct branch of Shanghai Conwood International Luggage Co. Ltd based in Shanghai China, which is an international organization exporting our products to more than 50 countries & areas all over the world.

We are mainly focusing on wholesaling suitcases, backpacks & travelling accessories. At current, our product brands are including SureLite, Conwood & Echolac. Our company guaranteed all products having successively achieved the certification of “ISO9001:2000” for quality system.

Also, we are currently holding 7 retailer shops in shopping mall of Melbourne, which are located in Box Hill, Broadmeadows, Doncaster, Knox City, Balwyn & Fountain Gate.

Our Advantages

The Conwood manufacturing base is located in Shanghai at the high-tech zone of Sijing town, Songjiang district, covering an area of more than 30,000m2. With 12 international advanced production lines of luggage, the annual production capacity of luggage exceeds more than to 3 million.

With a creative and progressive spirit and with a pragmatic, efficient and rigorous style, Conwood keeps a first-class manufacturing technology to produce high-quality products and lay a solid foundation for the long term development of their company.

Process Quality

We insist on excellent and creative design, innovative technology, high quality and carefully selected materials, excellent customer service, because we are dedicated to be the leading brand of luggage.

To achieve our belief, we are committed to provide customers with a unique fashionable design and user-friendly functional products, we focus on technology innovation with first-class techniques to create only the best products and we provide considerate service.

With a dozen years of experience in the production of luggage, Conwood accumulates the belief of strict, committed, progressive and unique manufacturing spirit. The company established a professional , rigorous and progressive corporate culture. Conwood puts the fashionable design concept into high quality manufacturing process to bring customers maximum comfort and a user-friendly travel experience.

R&D Team

Our designers from both China and Japan work together with Italian experts, they established an innovative R&D center to meet the customers’ demand.

In order to design and create supreme travel products to satisfy our customers, we are committed to research of the various features and technical developments of luggage, and invite excellent designers and R&D experts from Japan and Europe, and also established a long term cooperation with domestic famous design institutes. Based on our strong manufacturing capability, we can achieve no differentiation from design to finished products.

Quality Management System

We established three major R&D and manufacturing centers in Japan, Thailand and Mainland of China, our world-class production lines manufacture high-quality products. Each luggage has been gone through more than dozens of rigorous processes from design, model-making to a finished product. Our strong R&D capability helps us to achieve more and more breakthroughs in the luggage industry.

Each product is in strict quality inspection in accordance with the international standard before officially put on the market , adopting international advanced high-precision inspection equipment for 6 major steps to ensure high-quality and safety.

Quality Selection

Most luggage producers use low quality recycled plastic material in their production process, which is of inferior quality and can cause cancer. Conwood however uses the best quality materials to provide safe and trustworthy products.

Creating lightweight and strong travel products is the pursuit of Conwood. For our hard cases, we use Germany imported Bayer PC granules, which are melted down and compressed into thin sheets of Polycarbonate. The Bayer PC is also used for aerospace vehicles, astronaut`s protective equipment, bullet-proof plastic and high qualitative hard case luggage. The advantages of PC are very lightweight, durable, anti-scratch and wear resistant.

Conwood soft cases are made of imported polyester fabric, giving it a more lightweight texture; making the luggage flexible and strong, increasing resistance and maintaining shape, scratch resistant, breathable, clean and dry.

Design Concept

Committed to make the best luggage, we are focusing on continuous improvement.
Our international designers cooperate closely to learn the newest international fashion trends from Japan, Korea, and Milan etc. where they watch the newest market trends and keep an eye on new models, colors and diversity. After deep researching the multiple demands of our customers for luggage and considering the different means of usage, environmental factors and external forces, our experts make careful measurement, precise calculation and repeated comparison, after more than 500 times of simulation testing.

Careful and meticulous work is just to provide our customers a better travel experience.
Conwood soft cases are made of imported polyester fabric, giving it a more lightweight texture; making the luggage flexible and strong, increasing resistance and maintaining shape, scratch resistant, breathable, clean and dry.


With strong R&D capability, internationally advanced techniques, cutting-edge production equipments and more than a dozen years of OEM manufacturing experience, we have won good reputation for our product quality, in 2007, we gained the “High quality, High technology” certification for suppliers from retail giant “METRO”.

Our Advantages
  • International advanced production line, imported manufacturing equipments, to achieve excellent products.
  • Imported intelligent process management system could guarantee rigorous process and on-time delivery.
  • Perfect quality supervision and inspection system could precisely control each step of production to guarantee quality.
  • From raw material procurement to production optimization, strict cost control could achieve high quality with low price.
Small Orders
Provide flexible solutions for smaller orders. With intelligent supply chain management system, we could achieve flexible scheduling, prompt delivery and diversified production to meet customer’s all kinds of needs for smaller orders.